54 percent of large U.S. businesses that reduced staff in the past 12 months plan to rebuild their workforces to pre-recession levels within two years, according to a study released today by Accenture.
“The Accenture High Performance Workforce Study” found that among all U.S. companies surveyed, only 13% of executives said that they plan to reduce their employee base over the next 12 months.
“The outlook is improving,” said David Smith, managing director of the Accenture Talent & Organization Performance practice. “But as companies grow their staff, it is more critical than ever that they understand their skills needs and approach the expansion of their workforces strategically.”
In talking with various brands and agencies, there are extremely wide-ranging thoughts on what tactics, goals and, most important, resources should be allocated to social media. Let's settle the debate: All marketing is social media marketing.