Estrategias SEO y SEM

Estrategias SEO y SEMLas empresas británicas han ido incrementando su inversión en estrategias SEO y SEM con el objetivo de mejorar su posicionamiento en buscadores e incrementar el tráfico de sus websites comerciales.

Estas son algunas de las conclusiones del informe "Econsultancy Search Engine Marketing Benchmark Report 2010" en el cual se destaca que casi la mitad de empresas del Reino Unido (49%) invierte al menos 50.000 libras al año (60.325 Euros) en la comercialización de búsqueda de pago (SEM), frente al 45% del año pasado y un 39% en 2008. Proporcionalmente el número de empresas que han invirtieron menos de 5.000 libras anuales (6.032 Euros) en publicidad en buscadores se han visto reducidas en un 14% en comparación con el 25% del pasado año.

Mobile Phone Marketers

Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketers are slow to take advantage of the channel.

eMail Social Media Marketing

A majority of email marketers are now making efforts to integrate social media into their campaigns. An April 2010 survey by interactive and email marketing agency eROI found that two-thirds of US marketers were doing so, and June 2010 research from StrongMail, a provider of email and social media marketing solutions, put the number who had integrated social and email, or planned to this year, at 71% worldwide.

2012 Job Outlook Trabajos Empleos

2012 Job Outlook Trabajos Empleos54 percent of large U.S. businesses that reduced staff in the past 12 months plan to rebuild their workforces to pre-recession levels within two years, according to a study released today by Accenture.

“The Accenture High Performance Workforce Study” found that among all U.S. companies surveyed, only 13% of executives said that they plan to reduce their employee base over the next 12 months.

“The outlook is improving,” said David Smith, managing director of the Accenture Talent & Organization Performance practice. “But as companies grow their staff, it is more critical than ever that they understand their skills needs and approach the expansion of their workforces strategically.”